Problem definition and test planning. What answers are required for a “best scenario” experiment.

Anne Goldman
Director of Consumer Guidance Research, ACCE
2575B Dunwin Drive, Mississauga, Ontario L5L 3N9, Canada
agoldman@acceintl.com

This presentation will discuss the importance of problem definition and test planning at the early stages of a sensory project. The questions that must be asked by the researcher in order to obtain the answers that are required for a “best scenario” experiment.

The use of the following Checklist to guide the questioning for:

Background Information
Objectives of the research
Business Objectives
Research Objectives
Action Standards
Methodology
Consumer Acceptability
Analytical Sensory
Resources
Products
Deliverables from the research
Timing
Budget and costs
Responsibilities
Researcher
Client

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